Stamperia Berardinelli

British Cartoon Network Mistakenly Airs Bookmaker Ad

British Cartoon Network Mistakenly Airs Bookmaker Ad

The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.

The ad that is controversial aired on Turner Broadcasting’s Boomerang channel plus the Cartoon Network, sparking outrage as the broadcast code strictly prohibits the advertising of gambling ‘in or adjacent to programs commissioned for, principally fond of, or likely to appeal particularly to audiences underneath the age of 18 years,’ therefore heads had been positively tumbling when the broadcast clearly broke these rules.

Numerous Airings

The station may have possibly been forgiven for their ‘serious breach’ for the rules had the advertisement aired just once, however the promotion was broadcast nine times for a Saturday morning back in May with this year, that is primetime viewing for children kick-starting their weekend with a few cartoon antics.

The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has now explained that the ad was broadcast, repeatedly, in error.

Action Figure Used

But exactly what’s worse is that the Coral advertising actually involved one of kid’s most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This just supplied more ammunition to those who claim that gambling promotion targ Read the rest of this entry »